Co-op launches upgraded bakery cookies with richer chocolate and larger size

Taste test reveals standout flavour among new lineup

Co-op has refreshed its in-store bakery range with new 'irresistible' cookies featuring extra Belgian chocolate and a bigger bake, now available across UK stores from September 2026. The update aims to boost appeal of everyday treats amid rising demand for premium supermarket snacks.

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The revamped cookies come in several flavours, including chocolate chip, double chocolate, and oatmeal raisin, each made with increased cocoa content and a softer, chewier texture. Co-op says the changes follow customer feedback calling for more indulgent options without leaving the supermarket aisle. Prices remain in line with the standard bakery range, though exact costs vary by region.

How does this upgrade fit into Co-op’s broader bakery strategy?

During a blind tasting of the updated range, the double chocolate cookie emerged as the clear favourite due to its deep cocoa notes and generous chocolate chunks. Testers noted the improved balance between sweetness and bitterness, with one describing it as „the kind of cookie you save for last.” The oatmeal raisin version also scored well for its spiced warmth and moist crumb.

This refresh is part of a wider effort by Co-op to modernise its fresh food offerings, which has already seen upgrades to bread, pastries, and in-store pizza. By focusing on texture, ingredient quality, and portion size, the retailer hopes to differentiate its bakery from competitors while maintaining affordability. Early sales data suggests strong initial uptake, particularly in urban stores.

Are the new cookies suitable for vegetarians? Yes, all flavours in the updated Co-op bakery cookie range are suitable for vegetarians, though they are not vegan due to dairy and egg content.

Frequently Asked Questions

Where can I buy the upgraded cookies? The cookies are available in the bakery section of all Co-op food stores across the UK, typically displayed near other fresh baked goods like muffins and scones.

Have any flavours been discontinued in the update? No existing flavours were removed; the update enhances current recipes rather than replacing them, with all previous varieties now offered in the improved format.