M&S Launches Two New Autumn Flavours for Viral Chunked N’ Loaded Cookies

Sticky Apple Flavour Details

The Sticky Apple variant features a soft, buttery cookie base with chunks of stewed apple, crunchy caramel pieces and a white chocolate glaze. This combination captures the essence of autumn, much like the classic pairing of apples and sweet toffee. It joins a long list of seasonal recipes that include apple and toffee cakes, moist tray bakes and traditional desserts. I have high hopes for this new product.

Malt Flavour Trend

The second novelty taps into a recent taste trend: malt flavour. We see this influence in the Australian brand Milo, a malted chocolate powder that has appeared in everything from bakery goods to café drinks. Recently, M&S launched its own malt-inspired items, such as Pick 'n' Marks Belgian Milk Chocolate Malt Balls and Blond Chocolate Malt Balls. This nostalgic, comforting flavour is currently enjoying a surge in popularity.

In-Store Experience and Social Media Buzz

Both new flavours will be available at the bakery counters inside M&S stores, where cookies are baked and finished fresh on site, offering an indulgent experience similar to a specialist café. The announcement has already sparked intense activity on social media. Commentators say the two flavours look too tempting to ignore, even for those who initially planned to resist temptation.

Previous Range Highlights

These additions follow two years of inventive combinations in the range, including Pistachio and Lemon, Chocolate and Nut, Salted Caramel and Pretzel, and Raspberry Cheesecake. One of my recent favourites is the Custard Cream cookie. It forms part of an M&S line inspired by this classic flavour, varying from muffins to a creamy spread. The product transforms the vanilla taste of the traditional biscuit into a buttery format, incorporating white chocolate chips and pieces of M&S Custard Cream biscuit. The result is nostalgic yet retains the sensation of an authentic bakery treat.

Other Recent Favourites

There is also the newer Chocolate and Cherry cookie, which draws inspiration from Black Forest cake, using dark chocolate and tart dried cherries. I like the idea that the fruit’s acidity cuts through the richness of the chocolate, preventing the experience from becoming overly sweet.

Competitor Activity

M&S is not alone in focusing on these creative seasonal flavours. The Co-op recently launched a limited edition Toffee Popcorn cookie, combining Belgian milk chocolate, caramel fudge with salt, and soft popcorn pieces. It is no surprise that autumn treats represent a genuine pleasure. I, for one, will head straight to the new M&S Sticky Apple cookies as soon as they arrive on Wednesday.

Alternative Suggestions

If you cannot wait that long, you could consult our collection of tempting cookie recipes or doughnuts to prepare at home. Discover, too, more baking ideas for autumn, including cakes and desserts inspired by the season.